Mission About Team Awards

Mission

Bridging the cultural gap between China, the UK and the rest of the world through creative digital marketing and media.

Connection

Voted the most effective independent advertising agency in the Asia Pacific region with the prestigious Effie Award 2017, Hylink is one of China’s largest, independent full-service digital agencies. Established during the advent of the Chinese ad industry in the 1990’s, Hylink has grown to 15 offices across China and now a global network in Seoul, LA, New York and London.

Hylink London is innately digital and natively Chinese. We’re the first Chinese network digital agency to establish in the UK – and solely focused on China.

Our objective is simple: to leverage our decades of experience to help brands navigate the intricate spectrum of Chinese digital marketing and media.

China’s tech giants of Tencent (owns WeChat), Sina (owns Weibo) and Baidu are key shareholders in Hylink enabling our clients to leverage this network for effective marketing campaigns.

Hylink is called upon by industry across tech, beauty, travel, and FMCG to provide an insider's perspective into digital China, consistently staying ahead of industry trends to deploy innovative strategies within a crowded market.

Team

Hylink UK leadership

James Hebbert


Managing Director

Global marketer with 12 years experience living and working in London, New York, Tokyo and Shanghai. Climbed the ladder from Graduate Trainee to Chief of Staff for Global CEO at Ogilvy & Mather based out of NYC. Fascinated by Chinese culture; lived in Shanghai for 5 years marketing British luxury brands travelling to 15 cities across the country. Now back to London and grateful my neighbours are far too polite to complain about my late night piano playing.

Ying Tiun


Account Director

Originated as a Singaporean designer before exploring other areas of marketing, from art direction to online blogging, even setting up my own e-commerce store (to fulfill my tendencies for online retail therapy!). After 7 years in China as Digital Lead overseeing the Shanghai office of a top independent PR agency, I ventured to London to help several luxury and retail clients to fully understand the Chinese market and achieve optimal campaign results. Tenacious snacker, strategist and badass shinai wielder during kendo practices.

James Hebbert

Managing Director

Global marketer with 12 years experience living and working in London, New York, Tokyo and Shanghai. Climbed the ladder from Graduate Trainee to Chief of Staff for Global CEO at Ogilvy & Mather based out of NYC. Fascinated by Chinese culture; lived in Shanghai for 5 years marketing British luxury brands travelling to 15 cities across the country. Now back to London and grateful my neighbours are far too polite to complain about my late night piano playing.

Ying Tiun

Account Director

Originated as a Singaporean designer before exploring other areas of marketing, from art direction to online blogging, even setting up my own e-commerce store (to fulfill my tendencies for online retail therapy!). After 7 years in China as Digital Lead overseeing the Shanghai office of a top independent PR agency, I ventured to London to help several luxury and retail clients to fully understand the Chinese market and achieve optimal campaign results. Tenacious snacker, strategist and badass shinai wielder during kendo practices.

Creative Social Comms&Content Mobile Digital

Awards

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