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How to leverage video for brand promotion
Client

Chinatown London

Campaign

Chinatown is waiting video campaign

Challenge

Maintain engagement between Chinatown’s restaurants, businesses and consumers during Covid-19 lockdown

Approach

Trigger fond memories among consumers to highlight the community’s spirit

Making it happen

Hylink and Chinatown devised a social video campaign that both reminded audiences of the Chinatown brand and showed how Chinatown stood in solidarity with its business community and consumers during lockdown

Results

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