On May 25 in Beijing, Hylink took home four gold awards, one silver award, one bronze award, and a “Best in Entertainment Marketing” award at the 2019 China Content Marketing Awards ceremony.
Hylink Guangzhou’s WeChat H5 game “Hiking Without Lights” won the “Best in Entertainment Marketing” award, as well as a gold award in the “Entertainment Marketing - Gamification” category. It also won a gold award in the “Media - Public Welfare” category and a gold award in the “Design - Interactive APP/Mini Program” category.
The “ ‘Free’ Cotton Sanitary Pad：Shiba Inu x Cotton - A Comfort Tour” campaign by Hylink Shenzhen won a gold award in the “Creative Content for E-commerce - Original Content Effectiveness” category and a bronze award in the “Creative Content for E-commerce - Original Content Live Streaming” category.
“Life is Like a Skewer,” a food documentary produced by entertainment-focused subsidiary of Hylink, Authrule Digital Media, won a silver award in the “Original Content - Documentary” category.
For students in remote mountain regions of China, it can be difficult to get to school. Many must take long, dangerous hikes in the dark just to receive a proper education. In this WeChat H5 game, users experienced what it is like for these children to hike in the dark and face many obstacles. The game is designed to raise public awareness of the issue, and gives people the opportunity to donate to the cause. All contributions went directly toward building street lamps for students in these areas.
Instead of using a celebrity to promote the product, this campaign tapped a Shiba Inu as the star. Shot from the dog’s perspective, audiences received a close-up look of how the cotton is made.
“Life is Like a Skewer” is a co-production of Authrule Digital Media and Bilibili, one of the largest video sharing platforms in China. The documentary promotes the culture of night market barbecue, featuring over 500 legendary eateries in more than 30 cities. This documentary received a 9.0 rating on Douban - a leading Chinese social networking service.
The China Content Marketing Awards is guided by the China Advertising Association of Commerce (CAAC) and presented by Adquan.com, awarding the best content marketing projects, agencies, and marketers in the industry. The awards recognize all aspects of content marketing, including strategy, distribution, design, and editorial.