Smart thinking =

Influence

INSIGHT

01-27-2020

By Nicholas Berson

It's been a big year for Hylink, with the agency ranked China's number one digital marketing agency for the twelfth year in a row by CiWeek, one of China’s most influential media and advertising publications. This ranking is determined by assessing an agency’s creativity, brand reputation, advertising skills, and resource integration, with Hylink receiving an overall score of 96.40/100 this year. Furthermore, this is actually a 0.17% increase from last year’s score of 96.23/100, proof of Hylink’s commitment to its philosophy of “Gai-Shan” or “constant improvement.”

However, this past year wasn’t easy for Hylink as the agency had to surmount several substantial marketing challenges. Regardless, Hylink remained positive throughout and even found opportunity within the adversity. This is the nature of growth and this is Hylink putting its other philosophy of “smart thinking” into action.

Looking forward to 2020, Hylink will be taking a more active role in its work with brands, focusing more on boosting each brand’s overall influence and product quality rather than just communicating the brand’s messaging to customers. This is because true marketing is less about “promotion” and more about instilling trust in customers, with digital marketing intended to accomplish this faster and more accurately. Hylink will honour this by continuing to create marketing campaigns where both brands and customers are “winners" and any gaps in the digital marketplace are bridged effectively.

Related Articles

How Hylink Maintains Normalcy During COVID-19
READ MORE
Mar. 24 2020
Hylink becomes Official Communication Agency for Olympic Games
READ MORE
Feb. 20 2020
Hylink ranked as number one digital agency in China for twelfth consecutive year
READ MORE
Jan. 27 2020
Hylink wins 17 MAD awards in Beijing
READ MORE
Dec. 10 2019
Hylink takes 26th China International Advertising Festival
READ MORE
Oct. 31 2019
Hylink wins Digital Agency of the Year at 2019 ROI Festival
READ MORE
Oct. 18 2019
The largest shopping festival in China is just a few weeks away. Hylink helps you prepare for D11, with 11 quick tips.
READ MORE
Oct. 16 2019
Hylink subsidiary Authrule Digital‘s Film shortlisted at Tokyo International Film Festival
READ MORE
Sep. 27 2019
Hylink wins Adweek's 100 Fastest Growing Agencies Award
READ MORE
Sep. 25 2019
#PigeonGate sweeps through Hylink Santa Monica
READ MORE
Jul. 15 2019
Hylink’s James Hebbert speaks at Cannes Lions 2019
READ MORE
Jul. 12 2019
Hylink Founder & CEO Su Tong gives keynote address at Salon du Luxe in Paris
READ MORE
Jul. 12 2019
HYLINK THINKS
A CUP OF TEA WILL SOLVE MOST PROBLEMS Smart Thinking Equals Endless Possibilities LONDON TALENT IS UNBEATABLE DIGITAL CULTURE BRINGS PEOPLE TOGETHER