Full-service capabilities, media-driven results

How we help our clients succeed in China

Whatever your China digital needs - creative, branding, media buying, and beyond - we're here to provide our expertise to get your brand, message, or product in front of the consumers that matter most.

Our capabilities

Brand strategy and research

  • Brand positioning and market entry
  • Adaptation and localisation
  • Consumer insights and research
  • Product design and localisation
  • E-commerce positioning and launches
  • Pre-market entry regulations

Web

  • Design and development
  • SEM/SEO
  • Advanced analytics and measurement
  • Content marketing
  • Baidu, Google, and mobile management

Data analytics

  • Campaign analytics
  • Big data visualisation
  • Data Warehousing and Management (DMP)
  • Analytics dashboard Integration
  • DMP utilisation for PMP (China-specific)
  • Consumer data analysis

Creative

  • Graphic and package design
  • Integrated campaign ideation
  • Brand / campaign concept development
  • Website development
  • Mobile HTML5 (H5) development
  • Social media management and campaigns
  • Key visual development

Mobile marketing

  • Mobile apps and website design
  • Mobile apps and website development
  • App creation
  • Mobile campaign reporting
  • M-commerce strategy and site development

Social media

  • WeChat and Weibo verification
  • Microsite development
  • Community management
  • Campaign planning and execution
  • Branded content
  • Influencer and social media analytics
  • Influencer/KOL outreach and management
  • Social media audits
  • Influencer livestreams

Public relations

  • Communications audit
  • Messaging strategy
  • Media outreach
  • Spokesperson media training
  • Content development
  • Media analytics and reporting

Media services

  • Media planning and buying
  • Optimisation and execution
  • Content sponsorship and branded placement
  • Programmatic ad buying and planning
  • Targeted advertising placement
  • Retargeting and remarketing

Digital films

  • Scripting and production
  • Content production
  • Platform licensing
  • Film marketing and distribution
  • Celebrity and influencer management
  • Product placement and sponsorship

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