Our experience extends across borders and industries

We're proud to serve as trusted advisors, strategists, and executors to market-leading, international brands.

Our expertise

Travel & tourism

Hylink Travel brings Destination Marketing Organisations (DMOs) and travel brands to the forefront of Chinese travelers’ minds. We’re called upon by industry leaders to target this rapidly expanding consumer base.

E-commerce

With longstanding media partnerships with China’s leading e-commerce platforms, including Tmall, JD.com, and Taobao, enabling us to facilitate seamless product marketing and product distribution for our clients in-market.

Tech

From product launches to branding campaigns, we’ve worked with major tech organisations such as Oppo and LG in their advertising efforts in both Chinese and Western markets.

Automotive

Hylink has been a bellwether of the automotive advertising space in China. We’re proud to have serviced General Motors for over ten years, along with over a dozen other major auto brands such as Mercedes-Benz, Chevrolet, Acura, and Buick.

FMCG

From probiotics to milk, we work with major FMCG brands like Culturelle, P&G and Mead Johnson to get their products into the hands of consumers, both in China and in the West.

Entertainment

Hylink Entertainment specialises in both film and content investments, as well as bringing branded properties, celebrities, and influencers to maximise their reach and monetisation in the Chinese market.

Luxury

We’re called on by brands such as Estee Lauder and L’Occitane, to tailor comprehensive advertising and media campaigns, personalising every brand touchpoint to captivate savvy global consumers.

Finance

Hylink has served finance and investment clients in China to target high net-worth, valuable consumer targets in the field of investments, credit cards, savings, and capital growth.

Sports

Our team of leading strategists and technologists excel at advising sports teams, leagues, and IP rights holders that seek to understand China's complex and rapidly evolving market.

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