Challenge

OPPO launched its new, state-of-the-art mobile device OPPO Find X on June 19, 2018. Hylink served as the North American PR agency for this significant product launch, helping OPPO garner editorial and video coverage, specifically with popular YouTube personalities and tech influencers. To gain media and influencer exposure of OPPO Find X, with particular emphasis on the device’s novel features (notch and bezel-freel, full screen, and hidden camera features).

Strategy

We distributed 5 phones to select influencers to deliver video reviews of the phone in conjunction with its June 2018 launch. Our team closely monitored publicity value, reach, and mentions as a result of video reviews.

Results

3.9M
publicity value
6M+
YouTube hits combined
447k
reach on Cision
5k
mentions on Cision

Next Project

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