Challenge

Acknowledging the importance of OTA platforms in the Chinese travel market, LVCVA invested in dedicated Fliggy campaign pages to develop brand content and better connect with Chinese travellers.

Generate awareness and promote various travel products to Chinese travellers during peak season.

Strategy


Create five different banners that resonate with Chinese travellers to rotate on Fliggy for a month leading up to peak travel period.

Results

133M
impressions
229%
achievement
2.6M
page views

Next Project

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