Strategy

Embrace a relevant festival to the target audience of children to raise brand awareness and drive followers to social accounts

Cross-border licensing and IP play an increasingly important role for brands

FaceU is one of the most well-known selfie camera apps in China and a great platform to leverage brand exposure

Making it happen

Hylink generated 8 sets of Teletubbies stickers tailored to FaceU to maximise the brand's social exposure for Children’s Day

Campaign motto (everyone is a child 大儿童的儿童节) also incorporated adults into the celebration

Cooperated with 40 partners brands to amplify campaign

Results

200m
clicks
22m
sticker downloads

Next Project

HYLINK THINKS
A CUP OF TEA WILL SOLVE MOST PROBLEMS Smart Thinking Equals Endless Possibilities LONDON TALENT IS UNBEATABLE DIGITAL CULTURE BRINGS PEOPLE TOGETHER