Key influencer Loura Lou is the first Chinese actress to star in an Andrew Lloyd Webber production
Tencent worked with Hylink to support the production and filming of the reality TV show series “Finding Webber’s Cat” in London
Create a revenue model through branded product placement and paid ads to drive media revenue
Making it happen
Engage with Loura Lou’s loyal target audience through a series of entertaining reality TV shows
Hylink secured partnerships enabling UK brands to leverage exposure on the Tencent video network
To be resourceful, Hylink UK managing director featured in one of the episodes!