Case Study

Challenge

Key influencer Loura Lou is the first Chinese actress to star in an Andrew Lloyd Webber production

Tencent worked with Hylink to support the production and filming of the reality TV show series “Finding Webber’s Cat” in London

Strategy

Create a revenue model through branded product placement and paid ads to drive media revenue


Making it happen

Engage with Loura Lou’s loyal target audience through a series of entertaining reality TV shows

Hylink secured partnerships enabling UK brands to leverage exposure on the Tencent video network

To be resourceful, Hylink UK managing director featured in one of the episodes!

Results

100m
online views
100k
searches in 15 minutes
50
KOL (Key Opinion Leader) recommendations

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