Case Study

Challenge

Increase Teletubbies’ affinity with target audience and drive followers to social accounts

Strategy

Embrace a relevant festival to the target audience of children

Cross-border licensing and IP play an increasingly important role for brands, illustrating the opportunity to collaborate with FaceU, one of the most well-known selfie camera apps in China and a great platform to leverage brand exposure


Making it happen

Hylink generated 8 sets of Teletubbies stickers tailored to FaceU to maximise the brand's social exposure for Children’s Day

Campaign motto (everyone is a child 大儿童的儿童节) also incorporated adults into the celebration

Cooperated with 40 partners brands to amplify campaign

Results

200m
clicks
22m
sticker downloads

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