Challenge

“Travel With Food & Wine” is a Youku production focused on scouring the world to find the best wine and food. Season 1 was set in Australia, while season 2 was held in Los Angeles. Hylink is the primary investor in the series, bringing together content producers and sponsors to make the culinary vision a reality.

Drive brand awareness for the “Best of LA” while showcasing a convenient way to access the City of Los Angeles. Find product sponsors, production plan, storyline script, & provide financial investments to the show.

Strategy

Season 2 of “Travel with Food & Wine” was filmed in Los Angeles as a two-part special series. Grassroots travel bloggers were used as brand ambassadors for maximum OTA conversions.

Results

8M
views
760k
followers
150K
conversions to OTA websites

Next Project

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