This Privacy & Cookie Policy explains how Hylink UK ("we", "us", or "our") collects, uses, and protects information about you when you visit our website. As a leading Chinese marketing agency with a global footprint, we are committed to protecting your privacy and being transparent about how we process data.

By using our website, you acknowledge that we may store and access cookies on your device in accordance with this policy, and that we process personal data as described herein.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect the following types of personal data:
• Contact information you voluntarily provide (such as name, email address, phone number) when you enquire about our services.
• Technical data including your IP address, browser type and version, time zone setting, browser plug-in types and versions, and operating system.
• Using data including information about how you use our website, such as pages visited, time spent, and navigation paths.
• Cookie data as described in detail in Section 4 below.

We use the information we collect for the following purposes:
• To operate, maintain, and improve our website.
• To respond to enquiries and provide information about our services.
• To analyse how visitors use our site and to improve the user experience.
• To comply with our legal obligations.
• To communicate with you about our services where you have consented.
Our lawful bases for processing under the UK GDPR include: your consent, our legitimate interests in operating and improving our business, and compliance with legal obligations.

What Are Cookies?
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‍Cookies are small text files placed on your computer or mobile device by websites that you visit. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
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Cookies may be:
• First-party cookies: Set directly by Hylink UK.
• Third-party cookies: Set by partners or service providers (such as Google).
• Session cookies: Deleted when you close your browser.
• Persistent cookies: Remain on your device for a set period or until manually deleted.
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‍How We Use Cookies
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‍Hylink UK uses cookies to enhance your user experience, analyse website traffic, and understand how visitors interact with our content.

Specifically, we use:
• Strictly Necessary Cookies: These are essential for the operation of our website, enabling basic functions like page navigation and access to secure areas.
• Analytical/Performance Cookies: We use Google Analytics to collect information about how visitors use our site. This helps us improve the way our website works. This data is aggregated and anonymous.
• Functionality Cookies: These recognise you when you return to our website, allowing us to personalise our content for you and remember your preferences.

We utilise Google services to track website performance and engagement. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. We do not control these third parties' tracking technologies or how they may be used.

For more information about how Google uses data, please visit: https://policies.google.com/privacy

You have the right to decide whether to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.

Please note that if you choose to disable cookies, some parts of this website may not function correctly or may have limited accessibility.

To opt out of being tracked by Google Analytics across all websites, visit: http://tools.google.com/dlpage/gaoptout

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and applicable legal requirements.

Under the UK GDPR, you have the following rights regarding your personal data:
• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of inaccurate or incomplete data.
• Right to erasure: You may request deletion of your personal data in certain circumstances.
• Right to restrict processing: You may request that we limit how we use your data.
• Right to data portability: You may request a copy of your data in a structured, machine-readable format.
• Right to object: You may object to our processing of your data based on legitimate interests.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.To exercise any of these rights, please contact us using the details in Section 10. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Hylink UK reserves the right to update this Privacy & Cookie Policy at any time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

If you have any questions regarding our use of cookies, your personal data, or this policy, please contact our London team:
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‍Hylink UK
‍25th Floor, The Shard
London Bridge St
London SE1 9SG
Email: hello@hylink.co.uk
Phone: 020 3871 2692
VAT Number: 270605813
Company Number: 10608545