Born in China.
Build for the World.

Hylink is a global strategy and creative marketing agency with 30+ years of experience helping brands grow across borders and cultures.

WE WORK ACROSS ALL SECTORS

More than a service.
A strategic partner.

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years of experience since 1994
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happy clients across various
industries
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successfully delivered high-quality projects
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offices worldwide, delivering global reach with local expertise
OUR
EXPERTISE
Global brands connecting with Chinese audiences

As a full-service Chinese digital marketing agency, we we help global brands navigate China’s unique ecosystem. From China market entry to reaching global Chinese consumers abroad, our approach is grounded in platform dynamics and cultural context.

01.
Chinese marketing strategy

We support brands engaging Chinese audiences, from entering the China market to reaching global Chinese consumers abroad.

From market entry and positioning to audience strategy and growth planning, we help brands navigate a fragmented and fast-evolving landscape. Whether targeting domestic consumers or global Chinese travellers,

our approach is grounded in real behaviour, platform dynamics, and cultural context.The goal is not just market entry, but building relevance, ensuring your brand is understood, considered, and chosen.

02.
Creative

Creative in China is not just about localisation, it’s about resonance.

We develop ideas and content that align with Chinese cultural context, platform behaviours, and audience expectations.

From campaigns to always-on content, we ensure your brand feels native, not translated.The emphasis is on clarity, relevance, and cultural fit.

03.
Chinese social media

In China, social platforms drive discovery, trust, and decisions.

We build brand presence across RED, WeChat, and Douyin, creating content ecosystems that support the full decision journey, from inspiration to conversion.

Our approach combines platform-native storytelling, KOL/KOC collaboration, and ongoing optimisation to drive sustained engagement.

04.
PR

PR in China is about building credibility at scale.We shape narratives and manage media relations across digital publications, lifestyle media, and key opinion channels, positioning your brand in the right context.

Beyond coverage, we focus on long-term perception and trust.

05.
Paid media

We ensure your brand is visible where decisions are shaped, both online and offline.

From performance media across key platforms to high-impact OOH placements, we connect demand creation with demand capture, driving measurable results across the user journey.

OUR
EXPERTISE
Chinese brands going global

We empower Chinese brands going global to expand beyond China and build lasting relevance in international markets. We provide the strategic bridge needed to navigate Western consumer expectations and media landscapes.

01.
Strategy

We support Chinese enterprises entering the UK, Europe, and global markets with actionable go-to-market planning. We define how to compete across regions while maintaining brand heritage.

02.
Creative

We develop creative that travels, while remaining locally relevant.

By balancing global brand consistency with local nuance, we create campaigns and content that resonate across markets without losing clarity or intent.

Our work ensures your brand translates effectively across cultures.

03.
Social media

We build brand presence across global platforms including Meta, TikTok, and X (Twitter). Our approach ensures Chinese brands connect with audiences in ways that feel natural to each specific Western market.

04.
Influencer marketing

We connect brands with the right voices in each market.

From creator identification to campaign execution, we design influencer strategies aligned with brand positioning and audience behaviour.

The focus is on credibility, relevance, and measurable impact.

05.
Paid media

We drive growth through integrated strategies across Google, Meta, TikTok, and LinkedIn. By combining data-driven optimization with strategic distribution, we turn media investment into scalable global growth.

Let's talk

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