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We support brands engaging Chinese audiences, from entering the China market to reaching global Chinese consumers abroad.
From market entry and positioning to audience strategy and growth planning, we help brands navigate a fragmented and fast-evolving landscape. Whether targeting domestic consumers or global Chinese travellers,
our approach is grounded in real behaviour, platform dynamics, and cultural context.The goal is not just market entry, but building relevance, ensuring your brand is understood, considered, and chosen.
Creative in China is not just about localisation, it’s about resonance.
We develop ideas and content that align with Chinese cultural context, platform behaviours, and audience expectations.
From campaigns to always-on content, we ensure your brand feels native, not translated.The emphasis is on clarity, relevance, and cultural fit.
In China, social platforms drive discovery, trust, and decisions.
We build brand presence across RED, WeChat, and Douyin, creating content ecosystems that support the full decision journey, from inspiration to conversion.
Our approach combines platform-native storytelling, KOL/KOC collaboration, and ongoing optimisation to drive sustained engagement.
PR in China is about building credibility at scale.We shape narratives and manage media relations across digital publications, lifestyle media, and key opinion channels, positioning your brand in the right context.
Beyond coverage, we focus on long-term perception and trust.
We ensure your brand is visible where decisions are shaped, both online and offline.
From performance media across key platforms to high-impact OOH placements, we connect demand creation with demand capture, driving measurable results across the user journey.

























We empower Chinese brands going global to expand beyond China and build lasting relevance in international markets. We provide the strategic bridge needed to navigate Western consumer expectations and media landscapes.
We support Chinese enterprises entering the UK, Europe, and global markets with actionable go-to-market planning. We define how to compete across regions while maintaining brand heritage.
We develop creative that travels, while remaining locally relevant.
By balancing global brand consistency with local nuance, we create campaigns and content that resonate across markets without losing clarity or intent.
Our work ensures your brand translates effectively across cultures.
We build brand presence across global platforms including Meta, TikTok, and X (Twitter). Our approach ensures Chinese brands connect with audiences in ways that feel natural to each specific Western market.
We connect brands with the right voices in each market.
From creator identification to campaign execution, we design influencer strategies aligned with brand positioning and audience behaviour.
The focus is on credibility, relevance, and measurable impact.
We drive growth through integrated strategies across Google, Meta, TikTok, and LinkedIn. By combining data-driven optimization with strategic distribution, we turn media investment into scalable global growth.

























Have a project in mind? We’d love to hear from you.