CHERY UK SOCIAL
From building a presence to building momentum.
18.7M+ IMPRESSIONS
70K+ ENGAGEMENTS
21K+ SOCIAL FOLLOWERS
4.4X AUDIENCE GROWTH
Across Instagram, Facebook and TikTok | July 2025 – June 2026
As CHERY accelerated its growth in the UK, social became a key channel for building awareness, familiarity and an ongoing relationship with local audiences.
Hylink manages CHERY UK's presence across Instagram, Facebook and TikTok, combining always-on content, community building and major campaign activations to create sustained social momentum.
Campaign：CHERY × SOCCER AID
From sponsorship to social momentum.
3.12M+ IMPRESSIONS
9,386 INTERACTIONS
41 POSTS
In 2026, CHERY UK became a Principal Partner, Official Car Partner and Official Broadcast Partner of Soccer Aid for UNICEF— the world's biggest charity football match, bringing together football legends, celebrities and a nationwide family audience.
For a fast-growing new automotive brand in the UK, it was a major cultural moment. Hylink's role was to make that partnership travel on social media.
Entering a competitive automotive market required more than visibility.
CHERY needed to build a recognisable and locally relevant social identity, rapidly grow its audience, and maintain engagement between launches, partnerships and major brand moments.
We built CHERY’s social strategy around a clear journey: make CHERY known, make CHERY loved, and turn attention into an active community.
By positioning CHERY as a family-first brand, we combined always-on storytelling with product, cultural and partnership moments that feel relevant to everyday UK audiences.
41 pieces of campaign content, spanning:
Giveaways & participation
Behind-the-scenes access
Training week & matchday moments
Celebrity-led content
CHERY product & technology storytelling
All built to make the sponsorship more shareable, timely and culturally relevant.
CHERY's UK social community grew from fewer than 5K to 21K+ followers, while generating 18.7M+ impressions and 70K+ engagements across the year.
Instagram became the strongest driver of reach and engagement, while TikTok developed into CHERY's largest follower community.
WHAT IT MEANS
CHERY didn't just sponsor the moment. It became part of it.
Hylink turned a major UK sponsorship into an always-moving social story - extending CHERY's presence beyond the stadium and into millions of feeds.
From brand exposure to audience participation.
