LEPAS UK SOCIAL
From building a social presence to launching with momentum.
5.4M+ IMPRESSIONS / VIEWS
50K+ ENGAGEMENTS
+13.8K NEW FOLLOWERS
4.6M+ ACCOUNTS REACHED
Across Instagram, Facebook and TikTok | April – September 2026
As LEPAS prepared to enter the UK market, social became a key channel for introducing the brand, building familiarity and growing an audience ahead of launch.
Hylink manages LEPAS UK's presence across Instagram, Facebook and TikTok, combining always-on content, community growth and campaign activations to build sustained social momentum from the ground up.
Launching a new automotive brand in the UK meant starting with limited awareness and an audience still unfamiliar with LEPAS.
The challenge was to build a recognisable social presence and engaged community ahead of launch, while establishing a consistent brand identity that could connect elegant automotive storytelling with everyday lifestyle relevance.
We built LEPAS' social presence around an always-on content strategy designed to grow awareness, familiarity and community ahead of key launch moments.
By combining premium lifestyle storytelling with product content and platform-specific execution, we created a consistent social presence across Instagram, Facebook and TikTok - while using major campaign moments to accelerate reach and audience growth.
▪ Partnered with 4 UK KOLs across automotive, luxury lifestyle and wellness.
▪ Each creator delivered 1 Instagram Reel + Story coverage.
▪ Tailored content around premium design, lifestyle aspiration, comfort and innovation.
▪ Used real-time event storytelling to extend the impact of the London Sneak Peek beyond the physical event.
▪ 40K+ total Reel Views
▪ 21K+ Story Views
▪ 1K+ Story Interactions
▪ Strongest performance came from aspirational, luxury lifestyle-led content.
WHAT IT MEANS
Lifestyle-led storytelling helped make LEPAS feel more premium and aspirational, while creator fit played a key role in driving reach, engagement and traffic. The campaign also showed that higher-tier creators can be particularly effective when introducing a newer automotive brand to market.
