Jellycat
Create a standout brand moment for Jellycat Café that drives widespread buzz, attracts high footfall, and extends engagement beyond the physical pop-up—while preserving Jellycat’s playful and emotionally engaging brand identity.
Leverage a hybrid of celebrity influence, storytelling, and social-first content to turn the pop-up into a culturally relevant moment. Amplify Jellycat’s signature in-store experience through digital channels to reach audiences beyond on-site visitors.
▪ Partnered with Song Yuqi as a special offline guest to generate excitement and drive attendance
▪ Produced a teaser film featuring Bartholomew Bear inviting Song Yuqi, followed by her reaction video to blend narrative with product storytelling
▪ Created a highlight recap video combining her appearance with key pop-up moments to sustain momentum after the event
▪ Collaborated with Weibo to amplify reach through fan engagement mechanics and interactive formats
▪ Managed ongoing campaign content to promote exclusive drops, communicate restocks, and issue booking reminders—ensuring a smooth visitor journey
▪ Jellycat Café became a social media sensation, with multiple trending topics driven by celebrity collaboration and immersive in-store experiences
▪ Generated a strong wave of organic UGC across Xiaohongshu and Douyin, significantly extending reach beyond paid media
▪ Elevated brand visibility while reinforcing Jellycat’s playful, experiential identity
