Anta
Secure and strengthen positioning as the leading Chinese domestic sports brand, while competing with well-established global sportswear giants and increasing brand relevance among younger audiences.
Become the official partner of the Beijing 2022 Winter Olympic Games and Winter Paralympic Games, leveraging the global stage to elevate brand visibility, credibility, and emotional connection with consumers.
▪ Collaborated with major media outlets and leading social platforms in China to maximise reach and engagement across multiple touchpoints
▪ Provided professional sports equipment for athletes of the Chinese national team, as well as uniforms for all staff, volunteers, and Olympic officials, ensuring strong brand presence throughout the Games
▪ Launched integrated marketing campaigns both online and offline to amplify visibility before, during, and after the Olympics
▪ Created impactful campaign slogans such as: “Using science and technology to help win the Winter Olympics” and “For loving sports, China has Anta,” reinforcing innovation and national pride
▪ Engaged key opinion leaders (KOLs), athletes, and influencers to further drive conversation and audience interaction
▪ Achieved 30.4 billion total exposures across platforms
▪ Generated over 150 million brand interactions
▪ Trended on Weibo 53 times, significantly boosting social visibility
▪ Trended on Douyin 21 times, driving strong engagement among younger audiences
▪ Strengthened brand perception as a leading, innovative Chinese sportswear brand on both a national and global stage
