Canvas
Position Canvas as the top accommodation choice for Chinese students in the UK by increasing brand awareness and building emotional resonance with prospective tenants in a highly competitive market.
Leverage Canvas’ artistic identity to create a distinctive and culturally relevant brand image. Use creativity as a bridge to connect with Chinese audiences, inspiring their vision of student living abroad while aligning with their aesthetic preferences and digital content habits.
▪ Partnered with a curated group of illustrators across leading Chinese social platforms to reimagine “dream student accommodation” through their unique creative perspectives
▪ Commissioned bespoke illustrations inspired by Canvas’ brand aesthetic, showcasing design, lifestyle, and the UK student living experience
▪ Integrated illustrations with real visuals of Canvas rooms, buildings, locations, and amenities to connect aspiration with reality
▪ Delivered content through a social-first strategy to drive engagement, encouraging users to explore, save, and share
▪ Reinforced key selling points—prime locations, modern facilities, and community lifestyle—through visually compelling storytelling
24 illustration-led posts published across platforms
95.3K+ views generated
99.5K+ engagements, demonstrating strong audience interaction
710.9K+ impressions, significantly expanding brand reach among Chinese students
