Emma Bridgewater
Emma Bridgewater aimed to build a more visible and culturally relevant presence in China, requiring not only standout campaign moments but also sustained, always-on marketing support to drive long-term awareness and engagement.
Hylink developed an integrated marketing approach combining always-on content, influencer collaboration, community building, and paid media—helping the brand establish a consistent and locally resonant presence across China’s key digital platforms.
We supported Emma Bridgewater across Weibo, WeChat, RED, and Douyin through localised content and ongoing platform management, ensuring the brand’s British heritage was translated into relevant storytelling for Chinese audiences.
At the same time, we built a scalable KOL/KOC ecosystem to amplify reach, while developing private community engagement on WeChat to strengthen audience connection.
Paid media across Baidu, WeChat, RED, and Douyin further extended visibility and supported search uplift. The brand was also integrated into local entertainment and lifestyle content, including collaborations with popular TV shows and celebrity placements, helping Emma Bridgewater reach broader audiences in a more culturally engaging way.
This always-on approach drove consistent audience growth and significantly expanded brand reach, while strengthening search visibility and long-term brand awareness in China.
